About

Bold yet refined.

Dynamic and immersive.

Motion & design that captivates, communicates, and inspires.

 

Soomin Yoo

I studied graphic design and motion graphics at SVA, where I refined my animation skills. After interning at HUSH, I’ve been working as a motion designer for over 10 years.

My creative philosophy is rooted in the authenticity of human emotions. I strive to create animation that doesn’t just move seamlessly but genuinely conveys feeling and evokes emotion. Rather than rigid, mechanical motion, I focus on warmth and sincerity, crafting visuals that resonate on a deeper level and leave a lasting impression.

To me, great design isn’t just about aesthetics—it’s about creating something that stays with people, makes them pause, feel, and remember.